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GRAND AWARD WINNERS ANNOUNCED FOR 22nd ANNIVERSARY GALAXY AWARDS COMPETITION
MINI TAKES BEST OF SHOW NEW YORK, NY – November 1, 2011 - The winners of the 2011 International GALAXY Awards honoring excellence in product and service marketing were announced today. Over 600 entries were received from 22 countries including Austria, Canada, Czech Republic, Germany, Hong Kong, India, Italy, Korea, Liechtenstein, Luxembourg, Macau, the Netherlands, People's Republic of China, Poland, Serbia, Singapore, Spain, Switzerland, Turkey, the United Arab Emirates, the United Kingdom and the United States. Extraordinary Events (USA) teamed with Avantgarde (GERMANY) took the top honor on behalf of their client, the car brand, MINI (Munich, GERMANY) for their MINI Countryman Wanderlust Campaign. The events took place over six weeks in five U.S. cities to introduce the new MINI Countryman vehicle. This campaign increased awareness and positioned the MINI Countryman as part of an adventuresome lifestyle. It created high-traffic buzz via social media and a call to action to visit the campaign Web site. By inspiring MINI followers to create their own Wanderlust event ideas and post them on the MINIspace Web site, we created a strong viral impact that garnered MINI high-quality prospective buyer leads in the U.S. The judges praised the marketing campaign as "Well done!!!" and "Fun! A very creative idea well executed." With near perfect 10 scores, the project best embodied the spirit of excellence shining in the GALAXY Awards. In their respective categories, the other Grand Award winners were: |
ADVERTISING |
Wipro Technologies Wipro Gridweek Marketing (INDIA) |
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ANNUAL REPORTS Europe |
ringzwei RTL GROUP Annual Report 2010 (GERMANY) |
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ANNUAL REPORTS Hong Kong |
The Design Associates Ltd. LENOVO GROUP LIMITED Annual Report 2011 |
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ANNUAL REPORTS Korea |
The Third Age OCI COMPANY LTD. We deliver the future. |
| BROCHURES |
hongdesign Co., Ltd. KT Olleh kt Corporate Brochure (SOUTH KOREA) |
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CAUSE-RELATED MARKETING |
Ogilvy Capitol PR TÜRK TELEKOM Türk Telekom Schools (TURKEY) |
| COPYWRITING |
BurdaYukom Publishing MAN SE MAN FORUM (GERMANY) |
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DESIGN Europe |
waterworks public relations GOODYEAR DUNLOP TIRES GERMANY GMBH Rubber's Soul (GERMANY) |
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DESIGN Hong Kong |
Hong Kong Tourism Board (HKTB) Booth Design for International Travel Expo 2011, Hong Kong |
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DESIGN USA |
NYU Langone Medical Center "Innovation" 2010 Research Report |
| EMERGING MEDIA |
Akbank Social Media Training (TURKEY) |
| PROMOTION |
Jung von Matt/relations GmbH DAIMLER AG Tramp a Benz (GERMANY) |
| SPECIAL EVENTS |
Extraordinary Events & Avantgarde Gesellschaft für Kommunikation mbH MINI MINI Countryman Wanderlust Campaign (USA) |
| VIDEOS/DVDS |
KircherBurkhardt Stuttgart GmbH DR. ING.H.C. F.PORSCHE AG Porsche - Doha (GERMANY) |
WEBSITES |
Atherstone Investor Communications Limited KOTAK MAHINDRA BANK LIMITED Its grt 2b 25 (INDIA) |
In addition to the Grand Awards, Gold, Silver, Bronze and Honors awards were presented to the top third scoring entries. Judging procedures were carried out by the top marketing consultant firms and corporate marketing departments throughout the world.
The GALAXY Award symbolizes the assembly of numerous disciplines that create marketing excellence. The GALAXY Awards honors the professionals who contribute to the process of building image, creating profit, and making a difference in the market place.
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